Rua Oscar Freire in Sao Paulo

One of the most fashionable addresses in the city, Rua Oscar Freire is the heart of the luxury commercial area of São Paulo: Jardim Paulista. This district (not to be confused with Jardim Paulistano) is delineated in the north-east and south-west by Avenida Paulista and Rua Estados Unidos, respectively, and in the north-west and south-east by Avenida Rebouças and Avenida Brig. Luís Antônio, respectively. It was once covered with grand mansions, similar to its southern neighbouring district, Jardim America, but over the years, tower blocks replaced most of the mansions. Away from Avenida Paulista and its skyscrapers, the neighbourhood is mostly residential with high end apartment towers, but where Rua Oscar Freire intersects Rua Haddock Lobo, lies the centre of the commercial area. Every luxury item in this world, from clothes, antiques, furniture and jewellery, can be found in this area. Jardim Paulista also contains the city's best restaurants and hotels. The immaculate neighbourhood feels like a Beverly Hills of São Paulo. If you are not lucky enough to be staying in Jardim Paulista, then a day or an afternoon touring the neighbourhood is a must when visiting the city.